As a business owner, you NEED to know who you are speaking to in ALL of your copy.

That means who you're speaking to on your website, who you're speaking to in your social media posts, who you're speaking to in all of your marketing, everywhere.

You want to know what they like, what they don't like, what their struggles are, etc. so that you can speak directly to those things and address their pain points.

But, how do you figure that out?

How do you know who you want to speak to?

Use this worksheet to actually work through and document exactly who that is and refer back to this worksheet when you're creating copy for anything!